The building complex New Babylon reached us, at Street Co’, to enhance their main entrance windows. Since they didn’t have the design touch to create something attractive, innovative and still matching the architecture of the building, New Babylon found us on internet and reached us to help them with our expertise and creative eye. Situated in Rotterdam, New Babylon is a building complex that is part of the buildings around the Central Station, which is the business district of the city. New Babylon now consists of a shopping center, offices, two residential towers and a hotel. The north side of the complex is marked by a 102 m high tower, the ‘Park Tower’. On the south side stands the 142-meter-high “City Tower”. The tower is topped by a 16 meter high flagpole, the highest in the Netherlands. This give New Babylon an important visibility which allowed our designers a lot of creative possibilities and option to make the complex stand out even more.
In 2014, New Babylon asked us, at Street Co’ , to bring them even more visibility. So our teams agreed on choosing high and large Transparent LED panels to fix on the entrance windows. Transparent LED displays feature :
a 80% transparency
6000 nits brightness
Indoor displays Pixel pitch go from 2 mm to 37.5 mm
Outdoor displays Pixel pitch go from 15.6 mm to 100 mm